ForwardPMX Deepens Partnership with Baidu to Deliver Platform Excellence to Global Brands

April 9, 2020

The Award-Winning Agency Expands its Baidu Core Partnership in China and the Middle East

Shanghai, China – April 9, 2020 ForwardPMX, a multi-award winning brand performance agency, announced that they have expanded their Baidu Core Partnership in China and the Middle East. This is in addition to their Europe and U.S. market partnership. Baidu offers this partnership to agencies that represent the highest ability to execute client growth through their platform, and highlights ForwardPMX’s strategic leadership to key clients in the region 

ForwardPMX’s strength and capabilities in transforming clients’ businesses have been recognized by Baidu through their relationship spanning over a decade. Working in partnership with brands, ForwardPMX fuels client growth by understanding the total needs of the business and delivering in-channel excellence. This partnership enables the agency to unlock new tools and features, and further increase dynamism with client strategies.  Previously, ForwardPMX became the exclusive international training course provider for Baidu in Europe, which enables the agency to help businesses outside of China achieve success and growth through the platform.  

Fei Yan, Baidu Key Account Overseas Department said, As certified partner of Baidu, ForwardPMX has strong market understanding and a track record of success for creating innovative integrated online marketing models for its global clients. This not only helps to combine the right products to meet customer needs, but also helps them to win industry marketing awards in the local markets. We can confidently say that ForwardPMX is one of Baidu’s most exceptional overseas business partners.” 

“We are delighted to see our Baidu relationship go from strength to strength, and for our partnership to extend into new territories,” said Richard Brosgill, Managing Director APAC & RU. “Over the past 10 years we’ve worked closely with Baidu, which remains a key and crucial partner for our clients in China, and we’re looking forward to scaling our data-centric approach in connecting the right consumers with both Chinese brands and those clients looking to scale in the region. 

Faisal Dean, Marketing DirectorMENA said, “This is an extremely exciting time for us in MENA. Our market is fast-moving and innovative, with clients wanting to push the boundaries with platforms and audiences. Through this partnership with one of the world’s largest and most important search engines, we’re able to nurture this purpose by experimenting and testing Baidu’s latest features to capture new audiences in China and fuel client growth.”    

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