ForwardPMX Named Campaign’s EMEA Performance Marketing Agency of the Year
With data, technology and talent at the heart of its offering, the agency confidently drove client growth and digital acceleration agendas, while gaining significant new business traction and acting as standout industry thought leaders
London, United Kingdom – March 11, 2021 – Global data and technology driven marketing services company, ForwardPMX, was named EMEA Performance Marketing Agency of the Year by Campaign. The agency was commended by some of the world’s top global marketers for impressive performance results for clients like PVH, Ralph Lauren and Kering Group, and for its bold leadership that guided brands through a tumultuous and trying year.
The Agency of the Year judges panel comprises of Campaign editors and a jury of senior marketers from brands including, Samsung Europe, eBay, Klarna, The Coco-Cola Company, NatWest, Farfetch and HSBC. The panel described that moving adeptly and swiftly had been key to the agency’s success and concluded, “Despite Covid-19, this data and technology driven marketing services agency recorded impressive business wins and a significant increase in profit, while devising a playbook with guidance on how to maintain strong engagement with customers in challenging times.”
Central to the agency’s approach to client development and success is its consistent, proactive industry thought leadership, including guidance on the shift to a first-party data ecosystem, the increasing importance of winning in China, and the future of luxury. In 2020, ForwardPMX was the first to market with its comprehensive Managing Complex Change playbook, which addressed the role of digital acceleration amidst rapidly evolving consumer behaviors and market conditions through COVID-19.
“2020 tested our abilities to act quickly and make the right decisions for clients’ businesses, and our own business, but our unmatched global strength in data, technology and talent led us through,” said Global CEO, James Townsend. “We are built for this time of digital acceleration, and we’ll continue to invest in future talent and technologies that allow us to boldly lead the market and help brands achieve success in media and beyond.”
“This win is a testament to not only our team in EMEA, but our entire global staff base, our culture and our ways of working together while apart over the last twelve months. We are looking ahead to an even more successful year for clients and the agency in 2021.”
For decades, Campaign’s Agency of the Year awards have sought out and celebrated the very best agencies and networks in their field with the help of client marketers. The awards highlight strong leadership, creativity and innovation, stellar new business performance, the development of talent, and contribution to the industry. For the first time, Campaign invited agency networks across markets in Europe, the Middle East and Africa to showcase what excellence looks like in this vibrant region.
ForwardPMX is a global data and technology driven marketing services company, designed to help brands find the changes that deliver meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology and performance solutions that reach people all over the world. By pairing people with data-led process and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem solving. ForwardPMX is a proud member of The Stagwell Group.
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