ForwardPMX takes home a win at the Drum Digital Advertising Awards APAC
ForwardPMX are thrilled to announce that we won an award at The Drum Digital Advertising APAC in the Best Use of Performance category for our work with Uber Eats. More on the multi-award winning work below:
Uber Eats: Making Every Marketing Dollar Count in New Territories
Challenge
Uber Eats came to ForwardPMX with the ambition to penetrate and dominate a potential extremely lucrative market, South Korea.
Change
With local knowledge that is second to none, strategic consumer planning processes and granular optimisation targeting individual districts, restaurant type and audience type, ForwardPMX helped Uber Eats create new market opportunities through Naver in an already saturated market. ForwardPMX decided to deliver rapid growth to the account through highly targeted Search and Display marketing, using highly personalized ads based on in-depth audience intelligence. and geo-targeting techniques.
Growth
- 488% increase in Search Volume for Brand Terms
- 600% increase in App Downloads Compared to Another In-house Channel
- 15,025% Increase in Conversions from Paid Ads
Read the full case study here.
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