Stepping Up Awareness with FitFlop & Facebook
Facebook has published an official case study recognizing the work that ForwardPMX carried out with award winning footwear brand, Fitflop.
To boost awareness of the Fathers Day campaign, ForwardPMX and Fitflop utilized video ads, automatic placements, lookalike audiences and the MobileWorks programme. This lead to a 16-point increase in ad recall, 14-point increase in brand awareness and 2.75x lift in return on ad spend for men’s collection.
“The brand lift study was one of the most exciting tests FitFlop has attempted for increasing awareness of our latest men’s footwear collection. The campaign drove increased reach, brand recall and, surprisingly, since it was a brand awareness campaign, an uplift in likelihood to buy. We’re now building on the learnings for more tests ahead of peak trading periods.”
-John Sadeghipoor, Global Head of Digital Marketing, FitFlop
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