4 Things Retailers Can Do Now to Maximize Holiday Investments

Check out the latest Holiday-inspired Think with Google piece, which features ForwardPMX insight about maintaining a strategic view of your channels across the entire holiday season.

The holidays are upon us, and, if you’re a retailer, chances are you’re finalizing and fine-tuning plans for the shopping season. This year, there are six fewer shopping days between Thanksgiving and Christmas, making the competition to capture people’s attention and dollars fiercer than ever. The implication for retailers? It’s worth re-evaluating your holiday marketing approach to ensure you’re being as smart as possible with your investments.

To help, we turned to some of our agency partners and asked them what holiday strategies they’ve focused on implementing with their retail customers this year. Here’s what they shared.

Tap into channels strategically across the holiday season

Building a reliable, frictionless, and consistent shopping experience across all channels is critical to ensuring that people can find, access, and buy what they need. ForwardPMX emphasizes the power of a great mobile experience and partners with clients to improve site speed before the holiday season. The company also helps retailers’ ensure that store and product information is accurate and available for last-minute shoppers hunting for gifts after the shipping cutoff date. A seamless experience — for mobile, online, and in-store visitors — gives shoppers the best option to meet their needs, and inspire a purchase.

Read more here. 

To download our latest Holiday whitepaper, follow this link.