Amazon, Prime Day Take Center Stage for B-T-S
In a 46-page analysis of back-to-school shopping trends, brand-performance agency ForwardPMX identified some notable changes in how retailers and brands are driving business as well as how consumers are responding.
In the report, Amazon, not surprisingly, takes center stage as consumers seek value and convenience. But traditional retail brands also play an important role and have adopted some tactics from the online giant.
In its analysis, researchers at ForwardPMX looked at historical spending patterns and tracked b-t-s sales for students kindergarten through grade 12 as well as college. They found two tiers of shoppers: “early bird” consumers who kick start their shopping around July 4, and “last-minute” shoppers who wait until September.
Read the whole story here in Women’s Wear Daily.
By ForwardPMX
Follow ForwardPMX
You May Find These Interesting
Common Ace, a Sneaker Destination for Women, to Launch in May
The new platform by Sophia Chang and Romy Samuel aggregates brands such as Nike, Acne and Chanel for one-stop shopping for women. Sophia Chang and Romy Samuel are launching Common Ace, a new sneaker destination for women, on May 15. Common Ace is an affiliate network...
The Dos and Don’ts of Marketing During a Pandemic
This article, by Alexandra Mondalek, originally appeared in Business of Fashion. Below is an excerpt. Babaa, a small, direct-to-consumer knitwear brand founded in Madrid in 2012, might seem well-positioned to win the loyalty of self-isolating shoppers. The pitch...
Five Key Moves to Make Now to Adapt to the Coronavirus Economy
This article originally appeared in Ad Age. Collectively around the world, we have been thrust into an unprecedented commercial environment. The global COVID-19 epidemic has, in the span of a few weeks, completely upended how businesses carry out their everyday...
