Amazon, Prime Day Take Center Stage for B-T-S
In a 46-page analysis of back-to-school shopping trends, brand-performance agency ForwardPMX identified some notable changes in how retailers and brands are driving business as well as how consumers are responding.
In the report, Amazon, not surprisingly, takes center stage as consumers seek value and convenience. But traditional retail brands also play an important role and have adopted some tactics from the online giant.
In its analysis, researchers at ForwardPMX looked at historical spending patterns and tracked b-t-s sales for students kindergarten through grade 12 as well as college. They found two tiers of shoppers: “early bird” consumers who kick start their shopping around July 4, and “last-minute” shoppers who wait until September.
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