Instagram is Testing Ads in its Explore Tab — Here’s How Marketers Say it Will Change Their Ad Spend

June 26, 2019

Instagram is testing ads in its Explore tab. See what our paid media director, Sammy Frankel, said about it in Business Insider.

ForwardPMX’s paid media director Samantha Frankel said that the agency will test Explore ads for clients, but is increasingly using Facebook’s automatic placements tool, which analyzes all its properties to find the best app and time for a campaign to run.

See the full story here.

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