Instagram is Testing Ads in its Explore Tab — Here’s How Marketers Say it Will Change Their Ad Spend

June 26, 2019

Instagram is testing ads in its Explore tab. See what our paid media director, Sammy Frankel, said about it in Business Insider.

ForwardPMX’s paid media director Samantha Frankel said that the agency will test Explore ads for clients, but is increasingly using Facebook’s automatic placements tool, which analyzes all its properties to find the best app and time for a campaign to run.

See the full story here.

Follow ForwardPMX

You May Find These Interesting

Amazon, Prime Day Take Center Stage for B-T-S

July 11, 2019 In a 46-page analysis of back-to-school shopping trends, brand-performance agency ForwardPMX identified some notable changes in how retailers and brands are driving business as well as how consumers are responding. In the report, Amazon, not...

read more

What Prada’s Late Push Into China Means for the Brand

June 19, 2019 Italian luxury house Prada is finally getting in the same boat that many of its peers joined months or even years prior, by launching flagship stores on two Chinese e-commerce platforms: Secoo and JD. Its Secoo store launched in late May, and its JD...

read more

Highsnobiety Begins Its E-Commerce Transformation

May 24, 2019 Highsnobiety, the streetwear media company founded in 2005, is adding e-commerce with the debut of an exclusive collection of Prada’s newly relaunched Linea Rossa athletic line. Highsnobiety will be the only place outside of Prada’s own channels where...

read more