Instagram’s IGTV Finally Gets Horizontal Video, And Advertisers See the Potential
When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format.
But now, with tough competition in the streaming world, it’s moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos.
Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising executives told Ad Age that Instagram has been speaking to them about the potential of ads on IGTV.
You May Find These Interesting
January 15, 2020This article originally appeared in Nonprofit Pro. According to Giving USA’s annual report, charitable giving by individuals dropped by 1% in 2018, pushing the proportion of total gifts by individuals to its lowest point in the last 50 years. This drop...read more
January 15, 2020This story originally appeared in Digiday, with comments from ForwardPMX Head of Display & Paid Social, Julian Hahm. Several publishers and companies have described astronomical growth in the number of followers and views they have received on the...read more
January 14, 2020This article originally appeared in MediaPost. Performance marketing agency ForwardPMX, part of The Stagwell Group is elevating James Townsend from global managing director to Global Chief Executive Officer. Townsend is replacing Martin McNulty, who...read more