Instagram’s IGTV Finally Gets Horizontal Video, And Advertisers See the Potential
When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format.
But now, with tough competition in the streaming world, it’s moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos.
Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising executives told Ad Age that Instagram has been speaking to them about the potential of ads on IGTV.
You May Find These Interesting
May 24, 2019 Highsnobiety, the streetwear media company founded in 2005, is adding e-commerce with the debut of an exclusive collection of Prada’s newly relaunched Linea Rossa athletic line. Highsnobiety will be the only place outside of Prada’s own channels where...read more
May 10, 2019 On paper, shoppable TV and video ads would appear to be a no-brainer: Take the brand-friendliest ad format of video, and attach a way for people to purchase the advertised product directly through the ad. But Shoppable TV and video ads remain a far-off...read more
May 3, 2019 UK advertising spend reached a total of £23.6bn in 2018, representing a year-on-year increase of 6.3% and marking the ninth consecutive year of growth, according to the Q4 2018 Advertising Association/WARC Expenditure Report. Report highlights Q4 2018...read more