Instagram’s IGTV Finally Gets Horizontal Video, And Advertisers See the Potential
When Instagram’s long-form video platform IGTV came out about a year ago, its major differentiator from the competition was its vertical video format.
But now, with tough competition in the streaming world, it’s moving on from that vertical-only strategy. In a blog post on Thursday, Instagram announced it’s adding the ability to upload horizontal videos.
Advertisers believe it’s a step toward monetizing the channel, which has remained ad-free since it launched last June. In April, advertising executives told Ad Age that Instagram has been speaking to them about the potential of ads on IGTV.
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