Inuvo’s IntentKey Uncovers Insights that Help Nonprofits Connect with the Right Donors
Inuvo, Inc., a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, today announces how the IntentKey artificial intelligence (AI) technology has enabled nonprofit client to efficiently market to donors while continuing to raise funds despite COVID-19.
During the COVID-19 pandemic the adoption of social distancing guidelines has made it difficult for nonprofits, who rely more on traditional fundraisers. The impacts on in person events, charity runs, and direct mail have made it difficult to execute programs that have typically been at the center of the traditional fundraising strategy. Progressive nonprofits, like Best Friends Animal Society with the help of their agency of record ForwardPMX, were able to quickly expand digital marketing efforts in a way that aligns with the reality of online and at home life in a COVID-19 world.
“ForwardPMX is progressive and conscientious agency who is doing exactly what you would expect from your partner, adapting their clients campaigns so as to maximize client return in spite of market irregularities,” said Tristan Cameron, VP of Sales & Account Management. “The artificial intelligence technology behind the Intentkey has successfully allowed ForwardPMX to reach users who looked most like their clients’ donors and had a high propensity to donate.”
Ms. Cameron added, “Inuvo’s nonprofit clients have historically generated an average 3:1 return on their ad spend. This experience has taught the IntentKey that donor audiences look very different from one client to another. By understanding the nuances of these donors, we can work with ForwardPMX to tailor creative messaging that resonates best with donor audiences. In addition, we can create custom campaigns to help them achieve their specific campaign goals, whether that is increasing the overall donor base or focusing on growing new sustainable donors. The IntentKey understands the difference between a user who is likely to be only a one-time donor versus becoming a sustainable donor. The importance one places between these two types of users, can impact campaigns goals significantly.”
As we head towards the holiday season, it will be more crucial than ever to stay top-of-mind with potential donors to secure funding needed to continue the great work of these nonprofits. With Inuvo’s IntentKey AI technology, clients and agency partners can expect to secure a greater number of donations as we head into the peek donation season.
About the IntentKeyTM
Inuvo®’s IntentKeyTM is a patented, machine-learning technology designed to mirror the manner in which the human brain instantly associates ideas, emotions, places, people, and objects. It creates an accurate, high-definition picture of consumer intent and sentiment related to a particular topic or item. Inuvo harnesses the power of the IntentKey to discover and reach high volumes of incremental in-market and relevant audiences that are hidden from typical marketing approaches. The IntentKey enables pinpoint media execution reaching consumers throughout the purchasing funnel all the way to conversion.
Inuvo®, Inc. (NYSE American: INUV) is a market leader in artificial intelligence, aligning and delivering consumer-oriented product & brand messaging strategies online based on powerful, anonymous and proprietary consumer intent data for agencies, advertisers and partners. To learn more, visit www.inuvo.com.
ForwardPMX is a global data and technology driven marketing services company, designed to help brands find the changes that deliver meaningful growth to their businesses. With over 20 offices worldwide and 1,000 of the industry’s most distinguished talent, ForwardPMX brings a unified global vision, with local depth and expertise across a comprehensive set of data, technology and performance solutions that reach people all over the world. By pairing people with data-led process and powerful technology capabilities, ForwardPMX is uniquely positioned to deliver scale and accelerate problem solving. ForwardPMX is a proud member of The Stagwell Group.
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