Navigating the Path to Becoming a Customer-Centric Brand
This article originally appeared in Ad Age, co-authored by ForwardPMX SVP of Account Management, Andrea Timmerman, and Boden Head of US Marketing, Shanie Cunningham.
Throw out what you “know” and take the time to learn.
Get the whole organization onboard.
Make audience management an “every channel” imperative.
Pivot—and pivot again.
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