Stagwell’s ForwardPMX Names New Global CEO
Performance marketing agency ForwardPMX, part of The Stagwell Group is elevating James Townsend from global managing director to Global Chief Executive Officer.
Townsend is replacing Martin McNulty, who will be moving on to pursue other opportunities.
Among other duties, Townsend is tasked with accelerating talent development, driving client business and further advancing the agency’s consultancy, technology and brand performance offerings.
You May Find These Interesting
As the call to cancel paid advertising on the social media’s various platforms reaches a tipping point, small to mid-size fashion brands must evaluate where they draw the line between their values and sales. This article originally appeared in Business of Fashion as a...
Amid the US’s Crisis and Shrinking Middle Class, Contemporary Brands are Shifting their Attention to China
This article originally appeared in Glossy. Earlier this week, affordable luxury brand Diane von Furstenburg laid off a majority of its staff and began a shift to put most of its focus on digital sales and China. It makes DVF the latest in a long line of American...
See the case study published on Facebook's Business Success Stories. The comfort-driven footwear brand lifted online sales by 73% and drove over $100,000 in incremental revenue, thanks to a campaign that used eye-catching video and Facebook dynamic ads. The Story:...