Real and relevant connections drive bold changes for charities.
HELPING NONPROFITS NAVIGATE THE REALITY OF CONSTANT CONSUMER CHANGE
Today, every generation activates on their personal passions through brands differently. Behaviors have changed, and new expectations are emerging, thus dramatically altering the dynamics of connection between consumers and their causes.
This constant change is challenging nonprofits to rethink their methods for meaningful, authentic connection and growth.
ORGANIZATIONS MUST RADICALLY EVOLVE THEIR APPROACH
To achieve personalized brand relevance and activation at scale, we believe organizations must radically evolve their approach to segmentation, technology and success measurement, while putting an intensified focus on the methods that make consumers aware of why their brand exists, what it does and the possibilities for experiencing it.
FINDING CHANGES THAT FUEL GROWTH FOR YOUR MISSION
ForwardPMX Nonprofit solutions are designed to help nonprofits future-proof their fundraising and marketing, while ensuring exceptional growth today. Our commercial experience gives us exposure to media and creative innovation at a global scale, continually pushing what we think is possible for nonprofits and our capabilities to serve them.
We are the specialized partners that nonprofits need, finding the changes that fuel growth for your mission.
What We Do
Program Management & Execution
Omnichannel Acquisition Programs | Omnichannel Retention Programs | Digital Media Services | Content Development | Community Management/Activation | Direct Mail | Creative Design | Web Development | Email Marketing
We are your partners across all fundraising and brand programs. From direct mail and digital acquisition, to fundraising, to website redesigns – we are here to ensure your strategy and messaging are resonating.
Market/Audience Analysis & Definition
Market Share and Competitive Analysis | Brand Vitality | Market Sizing & Opportunity Analysis | Audience Analysis/Definition | Constituent Segmentation Development & Analysis
We help nonprofits identify and refine their most valuable audiences. Focused on discovering new opportunities to engage prospective and current donors, while bringing value, channel and interest clarity to create clear, actionable marketing plans.
Performance Management & Optimization
KPI Dashboard Reporting | Incrementality Analysis | New Constituent Growth Assessment | Results Monitoring & Benchmarking | Feedback into Marketing Planning Process
We focus on creating a platform for growth. Constantly assessing how your content, media mix and offer strategy are converting engaged users into loyal donors. We use a unique blend of brand insights as the engine for fundraising programs that perform.
Integrated Marketing Strategy, Media Mix & Messaging Plans
Go-To-Market Strategies | Persona Matching to Marketing Plan/Channel | Budget Definition | Constituent Journey Definition | Media Mix Modeling/Allocation | Marketing Funnel Development | Specific Channel Planning | Test Plan Development
We build integrated strategies that create an impactful constituent experience across channels. Engage audiences in their preferred environments with the right content and distribution approach; all while gaining deeper insight into the interplay of touch points across the donor journey.