Connecting with the Luxury Consumer in China July 3, 2019 At the end of March, ForwardPMX and Baidu hosted a joint event in Sanya and where we shared insights on how to target Chinese luxury consumers. Brands such as: Bally, Mulberry, De Beers etc travelled from...
What Prada’s Late Push Into China Means for the Brand June 19, 2019 Italian luxury house Prada is finally getting in the same boat that many of its peers joined months or even years prior, by launching flagship stores on two Chinese e-commerce platforms: Secoo and JD....
Shanghai Fashion Week Attracts American Brands Seeking Growth In China March 21, 2019 Twenty-two years ago, Nicole Miller held her first fashion show in China. At the time, she characterized the market as conservative and “not very established.” But now the market...
Q&A: How Did ForwardPMX Become Baidu’s First Certified Training Partner in Europe? March 21, 2019 ForwardPMX was recently named as the only Baidu Certification appointed partner in Europe for training and assessment. The Drum Network recently spoke to Yanyan...
Are You Investing Your Budget Correctly in China? January 9, 2019 Digital vs. Offline Advertising for Luxury Goods The other day, I was in a meeting with one of my luxury clients and shared ad spend broken down by channel in China (see pictured below). They were...
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