All I Want For Christmas Is Audience

All I Want For Christmas Is Audience

All I Want For Christmas Is Audience November 20, 2018 Over the Christmas period, the key audience for any brand can change, as consumers switch from purchasing for themselves to seeking gifts for their loved ones. Programmatic display advertising provides an...
Amazon’s Ad Revolution

Amazon’s Ad Revolution

Amazon’s Ad Revolution October 3, 2018 In September Amazon became the second company to reach a market valuation of 1 trillion dollars, joining Apple as the only two to reach this milestone. Amazon’s exponential growth over the past 21 years has changed the world in...
Key Technical Trends to Retain the Millennial

Key Technical Trends to Retain the Millennial

Key Technical Trends to Retain the Millennial June 20, 2018 The retail and ecommerce landscape is changing and it’s time for retailers to start embracing the changes it brings. Heritage brand M&S has recently announced store closures and other household names are...