The Rundown: Video Metrics Will Never Be Totally Reliable January 15, 2020 This story originally appeared in Digiday, with comments from ForwardPMX Head of Display & Paid Social, Julian Hahm. Several publishers and companies have described astronomical growth in...
Advertisers applaud Facebook’s publisher whitelists December 4, 2019 Read the story in Digiday with comments from Charlie Hunter-Schyff, head of programmatic and paid social for EMEA at ForwardPMX While advertisers have long grumbled about the lack of transparency...
Agency Executive Series – Inside Facebook | Supriya Dev-Purkaystha November 27, 2019 Our Director of Client and Strategic Partnerships, Supriya Dev-Purkaystha sat down with Facebook as part of their Agency Executive Series for an insightful discussion around her...
Inside Facebook’s Bid to Woo TV Advertisers November 1, 2019 Facebook is working hard to convince TV and digital advertisers to spend money on its 2-year-old video platform, Facebook Watch, particularly with its In-Stream Reserve ad product, which curates inventory...
Stepping Up Awareness with FitFlop & Facebook October 29, 2019 Facebook has published an official case study recognizing the work that ForwardPMX carried out with award winning footwear brand, Fitflop. To boost awareness of the Fathers Day campaign, ForwardPMX...
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