Inside Facebook’s Bid to Woo TV Advertisers November 1, 2019 Facebook is working hard to convince TV and digital advertisers to spend money on its 2-year-old video platform, Facebook Watch, particularly with its In-Stream Reserve ad product, which curates inventory...
Stepping Up Awareness with FitFlop & Facebook October 29, 2019 Facebook has published an official case study recognizing the work that ForwardPMX carried out with award winning footwear brand, Fitflop. To boost awareness of the Fathers Day campaign, ForwardPMX...
A World Without ‘Likes’: What will this mean for the industry? September 27, 2019 The Facebook like button was born a little over a decade ago in February of 2009. Since its inception, the like button has become deeply ingrained in the way individuals engage with...
Facebook Rolling Out ‘Off-Facebook Activity’ Feature August 30, 2019 “Off-Facebook Activity” is officially rolling out. There has been intense pressure on Facebook to make changes in the way their apps and services work, to give people more...
Facebook Rebrands Instagram, WhatsApp to Clarify Ownership August 6, 2019 Social networking giant Facebook Inc. is looking to make its ownership of subsidiaries Instagram and WhatsApp more apparent through a rebranding effort. Both of the platforms will soon have...
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