Facebook Rolling Out ‘Off-Facebook Activity’ Feature August 30, 2019 “Off-Facebook Activity” is officially rolling out. There has been intense pressure on Facebook to make changes in the way their apps and services work, to give people more...
Facebook Rebrands Instagram, WhatsApp to Clarify Ownership August 6, 2019 Social networking giant Facebook Inc. is looking to make its ownership of subsidiaries Instagram and WhatsApp more apparent through a rebranding effort. Both of the platforms will soon have...
How Brands Can Gain A Competitive Edge On Facebook When Campaign Budget Optimization Becomes The Default March 4, 2019 More trust from advertisers – it’s what Facebook is asking for with its upcoming change, announced earlier in February, that will bring Campaign...
Facebook Reports Record Profit, Stock Surges 12% After Earnings January 31, 2019 See the original story, with comments from VP of Display & Social, Jesse Math, here in MarketWatch After weeks of controversy, Facebook Inc. reported record profits — about $1 billion...
Are Advertisers Questioning Facebook Advertising ROI? May 15, 2018 This morning, we woke up to new images of the Facebook logo set in a post-apocalyptic landscape, alongside headlines that declare that advertisers are questioning the effectiveness of their ad spend on...
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