Round Table Recap: The OTT Opportunity – A Performance Marketer’s View October 17, 2019 Last month, we brought together industry leaders in the Connected TV (CTV) and Over-The-Top (OTT) universe to discuss hot topics in the space, and what we may expect in 2020. Jesse...
Media’s New Role in the Empowered Consumer Journey October 15, 2019 This article originally appeared in Ad Age. The once common myth that brand and performance marketing must exist separately has been officially debunked. Well, almost. Today’s marketers are...
Creative Brings Art Back Into The Customer Journey September 26, 2018 For a handful of recent years, the struggle to integrate art and science has existed within the walls of agencies and brands. Enamored by the clarity of performance data, brands were challenging...
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