Data Science & Advanced Analytics
Transforming complex data sets into tangible solutions.
Delivering marketing performance requires accurate measurement. That’s why we specialize in the auditing, implementation, remediation and customization of analytics platform solutions including Adobe Analytics, Google Analytics, Google Tag Manager, Tealium and others; along with retained analytics support services. Our analytics services also come with dashboard design and hands-on training for your team to ensure you get the most insights from your data. Whether your preferred tool for visualizing data is Google DataStudio, Tableau or Domo, we can configure your dashboards to deliver the answers you need to fuel your business growth. In addition, our team of web analysts and tracking specialists offer solutions for Conversion Rate Optimization (CR0) and User Experience (UX) enhancement, so you can make the most out of data activation.
With data and technology at the heart of everything we do at ForwardPMX, our Data Science team uses large, complex data sets and a modern statistical approach to test, analyze, forecast and develop clear and insightful answers to the most difficult questions our clients have for us.
While our agnostic approach to data allows us to work with various attribution models, we have also developed our own multi-touch attribution model in-house. Our algorithmic model is based on a consistent methodology, but built bespoke for each client, allowing us to integrate a variety of unique business data. This allows us to define and answer key questions and identify strategic opportunities in digital marketing.
Utilizing our proprietary technology, Stage, we are able to create highly flexible dashboards; serving reporting, data exploration and data visualization purposes.
The adaptable nature of our technology platform allows us to output to a variety of external data visualization platforms, allowing easy and secure access to our dashboards.