Geared to keep investment costs low and conversions high through targeted, customer-centric methods.
From campaign planning, to optimization and execution, we offer a full service Direct Mail solution including: Strategic Business Planning, Customer Targeting, Omni-channel Marketing Considerations & Segmentation, Programmatic Direct Mail, Creative Development, Print Production and Performance Measurement. Our tailored solutions are designed for both well-established mailers of any sector, and those interested in testing Direct Mail for the first time.
Insert & Print
Whether newspaper, magazines, FSI, package inserts, blow-in’s or shared mail distributed locally or nationally, our team focuses on getting your business in front of your best prospects. A winning formula of relentless negotiation, refined targeting and deep publication knowledge aids in maximizing performance.
Direct Response Modeling Tools
Intellizip™ : Identifies the census-level demographic and geographic penetration characteristics that best explain the differences between responders and non-responders to better identify which zip codes will be most responsive to future marketing efforts.
ContACT™ : Identifies the best mix of contact frequency, recency, offer/package rotation, as well as which audience targets are fatigued and should be rested for a period of time before being reintroduced to the mail.
ReConnect™ : Combines customer-level modeling with reactivation and profitability metrics. By isolating recent responders’ characteristics, we can identify which of your non-responding customers are most likely to respond to your future marketing efforts.
MergeScience™ : Innovative approach that links merge-purge to acquisition and customer marketing, allowing marketers to make better targeting decisions across multiple campaigns and yield a higher return on investment through lower costs and better response rates.
Our proven, end-to-end solution offers full strategy, segmentation, creative, print & management, shipping, delivery, and measurement. Our subject matter expertise in production market trends, USPS best practices, and purpose-driven creative allows us to provide a seamless and effective way to engage, activate, and retain customers.