Ensuring relevant and consistent interactions across channels, with both new and prospective customers.
We run award winning paid search activity for the world’s biggest brands across global markets and platforms. Our teams believe no two businesses are the same, and devise bespoke strategies, approaches and even tools to achieve the best results possible for our clients. One of the most common strategic mistakes in paid search is scaling activity without ensuring the structure and foundations are solid. Because of this understanding, proven and repeatable best practices are at the core of our approach.
Our display methodologies are deeply rooted in our understanding of how messaging, inventory and data can change consumer behavior. We layer client data with third-party data to develop qualified audiences, choose media sources and build creative that inspires engagement from awareness through conversion. With real-time targeting, serving and management of ads – from mobile, to video, to native and traditional banners – we build programs that integrate data science, and measurement to deliver outstanding results.
Our digital-first vision for CTV, OTT and Video on Demand is built to ensure the channel is driving measurable performance as part of an overall integrated digital video strategy. Through direct relationships with major networks and providers, we layer, and apply our own data programmatically while ensuring clients are optimizing to performance-based goals, reaching the right audiences, and gaining transparency and accuracy in their buys across screens.
As a crucial part of clients’ integrated digital strategies, we look at paid social programs through an Audience, Data and Creative lens to ensure relevant, meaningful experiences are being delivered to the right audiences. Our social experts operate with an integrated overall vision, along with key knowledge of the platforms’ increasingly sophisticated algorithms and ever-expanding ad formats, to develop highly targeted campaigns that drive engagement and performance.
Our relationship-focused approach to Affiliates gives clients access to the best, most relevant platforms and affiliate partners to enable front and center positioning to their most critical audiences. We view affiliate marketing as a key performance driver, helping clients to run programs across multiple languages, with the experience needed to break into challenging markets. We offer unmatched expertise from our channel specialists, with a focus on continuous optimization, competitive insights, and overall program management and execution.
We help brands and retailers to operate effectively in an Amazon-dominated world, working as strategic partners to integrate key marketplaces into clients’ overall channel and media mix. We focus on the right opportunities across verticals, content development and optimization, advertising and overall channel growth strategy.
Our feed management approach is comprised of two key parts. First, our proprietary platform, Forge, allows us to enrich feeds with additional data sources and control outputs in a highly flexible and scalable way. Second, our team of feed specialists, who are also paid media experts, understand how to build feeds in a way that simplifies campaign management, optimization and ultimately improves performance.